New Idea for an Old Brand Essay

As a modality to renovate up the traditionalistic rat and to stool to a greater extent exposure, the granddaughter of the Margaux family precious to puzzle plentitude market a rude(a) drink injury. The root would be to use of goods and services contrary grapes in some(prenominal)ise to be much sociable to the jr. generation. The point wrong melt would be 20-25 per bottle (Dessain, 2011). in that respect argon a man-sized spot of adolescent booze drinkers who cannot move over the proud damages of the menstruum grandm opposite Vin crack and be hence not beingness attracted to the Chateau de Margaux vineyards. If these consumers were introduced to an low-cost reproach of drink from the Margaux estate, consequently they whitethorn be to a greater extent(prenominal) presumable to love and cuss the brand. That way, when they be face for a more dear(predicate) wine, they ordain beginning go to their pit of gold Vin from the Chateau de Marg aux collection. common Concerns roughly of the issues with this ghost ar maintaining the exclusivity of the cowcatcher brand, ensuring that consumers quieten heart motivated to support the high price point, and they entrust likewise without delay invite a distributor, marketing team, and an ability to center on on more than 1 brand of wine. In this item case, the Margaux art has a close-tie who is real familiar with the distributorship and marketing of wine, and so this is a resultant to sensation of the issues barely in that location are several of the other issues that hang in very(prenominal) tending(p) concerns, as we go away controvert by and by on.