Public Affair class summary #5 Essay Example | Topics and Well Written Essays - 250 words

Public Affair class summary #5 - Essay Example The interest of the reporter refers to what really inspired the reporter to do a particular story. This can be determined by focusing on how the reporter brings out the story or by tracking down his or her past coverage in the media outlets. The next step, as noted by Fitch, in interacting with reporters entails making calls to a reporter. Before contact with a reporter, it is important to consider various tips effective for handling the reporter. For instance, face-to-face communication will require one to maintain eye contact with the reporter while offering responses. Key points should be emphasized using clear and well-structured statements. It is also important that comments made to a report should be specific whether they are going to be on-record or off-record. Both positive and negative information need to be handled professionally in order to avoid any bias or ambiguity. It is important to maintain a positive attitude and tone during any interaction with a reporter to avoid occurrence of any reporter problems during a media interview. Brevity and precision are always preferred during media interviews or in statements written to the media, as Fitch and Holt put it ‘sometimes less is more’. There is a need to create a good rapport with the reporter to win his or her attention. In this chapter, Fitch provides an overview of various forms of media. They include print media, Radio, Television and the internet. The chapter starts by analysing various forms of print media. The chapter indicates that these forms of media form the bulk of where most Americans get their news. They include magazines, newspapers or journal websites. Current financial information can be accessed by reading daybooks recording. Television medium is another form of media used in communication. Television stations offer specific programs aimed at meeting viewers expectations and needs. The programs range from talk